For entrepreneurs ready to move with meaning. We help bold thinkers and brands find clarity, build trust, and show up louder — without losing their taste.
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A brand studio building brands, content and concepts with character. We work collaboratively to take your ideas and grow them into swoonworthy brands.
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Talks, panels, and workshops made to shift your thinking. For creatives, founders, and anyone craving real talk.
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A newsletter and content series curated by Nimisha. A collection of all the tasteful things from culture and the world wide web compiled by tastemakers.
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The Playground is where side projects roam, ideas stretch their legs, and creativity plays unsupervised.
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Strategic where it matters, expressive where it counts. Run by Nimisha — founder, writer, forever curious.
Minchki is the brand studio of Nimisha Inc. We thrive on collaborating with good people with big ambitions. We love collaborating with you to build brands and create content with character.
BUILD A BRAND FROM SCRATCH
REPOSITION & REBRAND FOR NEW GOALS
BRING YOUR DREAM IDEA OR SIDE HUSTLE TO LIFE
LAUNCH A NEW CAMPAIGN WITH OOMPH
“Blown away by the outcome. Exceeded my expectations and lit a fire under me to get my brand growing and moving now that I have such amazing branding.”
— GRAYSON GINGERLY
“I knew from the beginning I could trust Nimisha, even when we had feedback along the way she was able to use her creativity and talent to come back with smart solutions.”
— DAYLE (J&JOSH)
“We have spoken to so many different people over the last few months but there is no one like Nimisha when it comes to understanding the client’s needs. She goes above and beyond the brief given.”
— JOANA (CIRCOLO)
About Nimisha
Minchki is a creative studio led by Nimisha Gupta—Aussie-born, London-based, globally tuned.
Rooted in strategy, driven by design, we build brands that speak with substance and move with meaning.
From ideas to identities, content to campaigns, we craft brand worlds that feel as good as they look.
Our work bridges business and culture—elevating equity, clarifying direction, and making every touchpoint count.
Think of us as your strategic spark and creative partner—here to help you move, shift, grow.
Nice to meet you
DESIGN MENTORSHIP
Helping creatives own their story and build trust with their audience.
WORKSHOPS & SPEAKING
Sessions for teams and creatives looking to grow with intention.
COLLABS & PARTNERSHIPS
Helping creatives own their story and build trust with their audience.
As the creative studio under Nimisha Inc., Minchki Studio transforms ideas into compelling brand experiences. Our approach is collaborative and holistic, ensuring each brand we craft is both distinctive and aligned with its core values.
WHAT WE DO
Brand Identity
Brand Strategy
Campaign Ideation
Creative Direction
Digital Design
Packaging
Copywriting & Tone of Voice
Web Design & Development
Marketing Collateral
THE MINCHKI METHOD™
01—WE LISTEN AND LEARN
02—STRATEGIC THINKING
03— BUILD YOUR BRAND WORLD
04—ALIGN FOR AMPLIFICATION
OUR IMPACT
Strategic Clarity
Founder Confidence
Creative Edge
Visual Consistency
Market Differentiation
Cultural Impact