Aecsh
Aecsh is an Indian wellness platform that intends to become the cool, smart best friend you did not know you needed, but now you cannot live without. A content platform that stays one step ahead, for you and with you. So we can all live our best lives. We wanted to create a culturally relevant brand for the Indian market that resonated with the target market.
We worked with to create a custom typeface
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Typography is central to the brand’s visual identity, infusing it with both character and sophistication. For this project, we selected Louize—a serif typeface crafted by Matthieu Cortat and released by 205TF in 2013. Louize, with its precise serifs and subtle femininity, beautifully captures the brand's essence. It draws inspiration from Augustaux, a 19th-century inscriptional typeface by Louis Perrin, blending historical elegance with contemporary refinement.
The AESCH logo is a bespoke creation developed in collaboration with LIFT TYPE to ensure a distinct and memorable mark.
To further enhance the brand’s aesthetic, we designed enchanting icons embodying the various categories. The color palette was brought to life with luminous gradients, adding a touch of magic to the overall visual experience.
