Paragon
LAB PROJECT
Paragon is a self-initiated lab project for a perfume brand that focuses on everyday mists for the modern world.
We wanted to infuse the idea of the essence of perfume, highlighting key ingredients or notes and unusual but bold color gradients to emote the feeling of summer and memories. We mix a solid sans serif with Laica a slab serif font to give a contemporary edge.
Listen
The color palette was inspired by earth or natural tones that the scents are based on; they have a rich earth deepness and, combined, reveal a modern take.
The roundness of the type of the PARAGON logo is paired with Lambert by Frost Type, a lovely slab serif with an elegant feel.
