TASTY TALKS
What are the pros of running your own studio?
1. Freedom to Choose Projects:
One of the biggest perks of running your own studio is the ability to handpick the projects you’re passionate about. You no longer have to work on things that drain your energy or feel out of alignment with your creative vision. You’re the boss, and the power to say "yes" or "no" to work is completely in your hands.
2. Ownership of Your Time:
Unlike previous roles where you may have sacrificed health or personal time, owning a studio gives you the flexibility to design your schedule. Whether it’s taking a midday break for a gym session, going for a walk before screen time, or taking a day off when needed, the balance you’ve craved is now within reach. This control can be transformative for your mental and physical health, leading to a more fulfilling lifestyle.
What are the biggest challenges?
1. Generating Leads and Selling:
While the first year may have felt like a breeze with projects landing effortlessly, long-term success requires actively seeking out clients. This involves generating leads, building client relationships, and selling your services—a common challenge for small studios. You can’t rely solely on your work to speak for itself; visibility and communication of your point of view (POV) are essential for standing out in a competitive market.
2. Being Visible and Articulating Your POV:
Even with an incredible portfolio, if you’re not visible and articulating your studio’s unique perspective, it can be difficult to connect with the right clients. Being proactive about showcasing your work and values is crucial.
How do you get clients?
1. Define Your Ideal Client:
Before launching any marketing campaigns, ask yourself who you really want to work with. Sending out emails with your process and prices to the wrong audience (like other designers) won’t lead to your ideal clients. Be clear on who they are so your outreach efforts are more targeted.
2. Increase Visibility:
Get in front of the camera and put your face to your brand. Hosting workshops, speaking at summits, and being vocal about your niche (e.g., swoon-worthy consumer brands) will help you connect with the right people. Visibility is everything.
3. Build a Network of Super Ambassadors:
Nurture relationships with peers, friends, and past clients in relevant industries (fashion, arts, consumer brands). Having a network of “super ambassadors”—people who actively promote your work—can be more powerful than selling yourself. Word-of-mouth recommendations through introductions often lead to new projects.
4. Overcome the Fear of Reaching Out:
Cold emailing or messaging your dream collaborators can be intimidating, but pushing past that fear is essential. Reach out to those you admire or want to work with—what’s the worst that could happen? No response. But the potential upside could be a meeting or collaboration with someone you’ve always wanted to work with.
5. Practice Generosity:
The energy you put out often comes back to you. Championing other creatives and supporting them by putting their names in the room can build goodwill. Whether it's mentoring, hosting creative events, or answering questions, being generous with your time and knowledge helps attract the right kind of collaborators and clients who share that same energy.
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